I’m thrilled with the education in publicity that Rusty and Katie are providing to my blog readers. I have to say that after peeking at Rusty’s planned post for Friday, I am blown away by how much I’m learning about social media and social networking from his post and the articles he links to.

You’re in for an education!

Due to technical challenges on my end, I am withholding Thursday’s post for a couple of hours until we get the formatting to look right (thanks to Katie’s HTML expertise).  In the meantime, I thought I’d post a bit about my experience with Phenix & Phenix, how I came to invite them to guest post on the blog, and a bit more about the company, since many of you had questions.

When my co-authors and I were searching for a publicity firm for our book, The Ultimate Guide to Transforming Anger, Phenix & Phenix  appeared at the top of the list of firms that our publisher, Health Communications , gave us. I contacted half a dozen firms and noticed that many sent us boiler plate proposals that often included the names of other books (rather than ours) throughout the proposal, by accident. I figured that if they gave us that little attention before they got our business, what on earth could we expect when we handed over our retainer.

Phenix & Phenix was different from the start. The team read our book and the proposal included a thought-out strategy. It was clear that they cared about the book and thought they could promote it well.  I also contacted a number of their clients to get references and the feedback was overwhelmingly positive.
Phenix & Phenix got us publicity on CNN, MSNBC, PBS-TV, ESPN Radio and in USA Weekend, Glamour, the New York Post, the Chicago Tribune, Fitness and the Washington Post and in dozens of other local papers and local radio.

I enjoyed working with the team immensely. We kept in touch and they even sent us additional opportunities once the campaign ended.

One of my friends is a former publicist from a big house. She said she was told to promote the big name books and not put much energy into her other authors/books. If her boss had caught her talking on the phone to one of her “unknown” authors, she would have gotten fired. While not all publicity houses operate that way, I realized from my friend’s story that one needs to be very careful not to throw their money away on the wrong publicity firm.

Clearly, my experience with Phenix & Phenix wasn’t like that at all. If we had an issue, we brought it to them and they resolved it. No one got in troublefor talking to us!

I continue to reap rewards from publicity that Phenix & Phenix got for us several years ago. When I trace back the opportunities that came out of it, I can say without hesitation that it was the best investment in my career that I ever made. And, yes, I said ever. I am a true fan.

If you want to find out more about Phenix & Phenix and their services, check out some of their case studies.