While investors continue to panic at the stock market crash, I suggest you take a deep breath and focus on what you want to create–not what’s going on this very minute in the stock market.

If you already have a business. Writing a book can help you:

• Brand yourself, your business and your message
• Establish yourself as an expert
• Provide a great vehicle for people to pass your information on to others
• Attract a specific type of customer or client
• Reach a wider audience
• Be chosen for more and bigger speaking engagements
• Gain publicity

If you’re looking to reinvent yourself and do something new, a book also:

• Gives you the opportunity to become more of an expert as you research
• Bridges your knowledge and skills from one field to another
• Establishes you as an expert in your new arena

While others may allow the market to dictate how happy and secure they feel, you can enjoy creating the life and business you’ve always dreamed of. Create your vision and enjoy the ride to getting there. Life is meant to be fun, exciting, and full of growth.