The other morning, I led a doctor through my Meet Your Muse exercise to help her access her inner guidance about which book to write first—the one for other doctors or the one for patients.
Her muse was clear—the one for patients. Before she left the scene, I invited her to ask whether her muse wanted her to know anything else.

“I see a stethoscope. I thought I’d create health education for people and leave my medical practice over time because the system is so broken. But I suppose my muse says I will keep a private practice.”
I’m careful not to project onto other people’s imagery, so I said, “If this were a daydream of mine, the stethoscope might symbolize the message to listen to my heart. Does that resonate at all?”
She smiled broadly and laughed. “Of course. That feels right.” She felt delighted by this personal and apropos symbol from her muse. She continued, “I recently stopped taking two major types of insurance because what they pay me cannot sustain me and my team—my assistant, the office, the billing service. But my colleagues look at my actions and think I’m crazy. They say, ‘You have a successful practice; how can you limit it so much? How will you survive?”
On Looking Crazy from the Outside
The doctor added, “I always think outside the box—with my patients and practice. I see a broken system and can’t just do things that way.”

I smiled and shared with her that when you’re a visionary with a mission to offer leadership in an industry, what you do will likely look crazy initially, but it will suddenly look normal in twenty years. You’re just ahead of the pack.
I know that many of my readers are like this doctor. You’re doing things differently. You’re breaking new ground, seeing new opportunities and ways of doing things that others can’t see yet. It may feel lonely and weird and scary. You may even believe people saying, “You’re crazy.”
But know that as a visionary, the world will look different to you. And your purpose will require you to do stuff that doesn’t make sense from the outside. People may judge you, call you names, and invite you to question yourself.
Trust yourself. Listen to your heart. Maybe your muse has a stethoscope for you.
And write that book! Your way. Help the world catch up to your vision, wisdom, and gifts.



To help people navigate uncertain or scary times: As a career/success coach, Tama Kieves noted the theme of fear coming up more regularly as clients grappled with greater uncertainty in our culture, environment, politics, work and social milieu, and, of course, their personal lives. Her antidote?
To support an under-served group of people: Unlike sleep books for parents of babies and toddlers, Lynelle Schneeberg’s
To get people out in nature: Craig Seyfried wrote
To “change the trajectory of someone’s life”: Kristin Meekof, Author of
To Empower Readers: Leena St. Michael saw how burned out many of her fellow activists were becoming. She wrote
To give parents a breather: Dr. Carla Naumburg’s
You’ll Change People’s Lives: Gustavo Ferrer, MD, co-author with Burke Lenihan of
You’ll Make a Name for Yourself: Karin Esterhammer was honored as Erma Bombeck Humor Writer of the Month by the
You’ll Get to Know Your Muse: As humans, we are naturally creative. As you write a book, you have the opportunity to deepen your connection to your creative source–what some people call “your muse.” That will help you with all kinds of things—from enjoying your life and relationships, to tapping into your creativity for business projects, to bringing more breadth to your writing and other activities. Kimber Simpkins strengthened that muscle in writing her Nautilus Award-Winning Memoir,
You’ll Gain the Confidence and Credentials to Take Risks and Go for Your Dreams: Becoming an author of an award winning book helped Huibert Evekink take the plunge, leave his executive position in a large multinational corporation and start his own business, using the book as a business building tool. “Writing and publishing
d transition into new roles. I am still surprised how much the book gave me!”
Carrie Barron, author of 
After writing and publishing her first book, Amy O’Brien, a Bring Your Book to Life® Program graduate admitted that, “Writing a book was something I thought was reserved for other people. I honestly didn’t believe I could do it.” Once Amy broke through her own doubts, she went on to write two books, 

Writing and publishing 





