Lisa Tener’s Writing and Publishing Blog

Grow Your Platform: 3 Easy Things You Can Do Today

Just about everyone who sends me a book proposal needs to grow their platform. If they’re in a hurry to find an agent and publisher, this can seem a daunting step. Here are 3 easy things you can do today to grow your platform: 1. Join the International Association of Writers where you can list…

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Write a Book with Someone Famous?

One of my clients sent me an e-mail tempted to invest $2,700 to $5,500 to be a contributor in a book that would feature articles by three famous authors (I won’t name names here) and a whole bunch of other “investors” who would get their articles published. The e-mail touts this as a fast way…

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Publicity Day 5: Social Media and Beyond: Why You Must Join the Movement and Where to Start

Guest Post by Rusty Shelton, managing director, Phenix & Phenix Literary Publicists I hope this week’s series on publicity provides you with a new outlook on the publicity process. It doesn’t have to be intimidating–or a black hole you envision at the end of the publishing process. I realize that many authors would rather write…

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Publicity Day 4: Virtual Media Training: How to Rock Your Interviews

Guest Post by Rusty Shelton, managing director, Phenix & Phenix Literary Publicists There are few things more painful than watching or listening to an interview gone bad. For celebrities, those interviews-gone-wrong become the most famous moments of their careers (Tom Cruise bouncing on Oprah’s couch or staring down Matt Lauer). For unknown or up-and-coming authors,…

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We Interrupt this Broadcast…

I’m thrilled with the education in publicity that Rusty and Katie are providing to my blog readers. I have to say that after peeking at Rusty’s planned post for Friday, I am blown away by how much I’m learning about social media and social networking from his post and the articles he links to. You’re…

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Publicity Day 3: Press Releases & Pitches: How to get the word out about your book

Guest Post by Katie Andrews, project consultant, Phenix & Phenix Literary Publicists You’ve crafted your picture perfect strategy and it’s time to start contacting the media. Proceed with caution. Contacting media members is a fine art. Let’s talk about how to do it. I should preface today’s post with a few words of caution. If…

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