Here’s my tip for holiday book sales, inspired by my client Karin Esterhammer:
Karin just received an email from her publisher to tell her that her book So Happiness To Meet You: Foolishly, Blissfully Stranded in Vietnam was featured in Fodor’s 2017 Holiday Gift Guide.
Karin’s humorous and heartwarming memoir appeared on a list alongside 16 other great books by celebrated authors including J.M. Coetzee, John Hodgman, Salman Rushdie and Douglas Preston. What exciting company!
If you’re a published author, think about niche markets that may be a good fit for your book. Are there online giving guides that may be a good fit? Or are there bloggers who reach your audience and who might publish a blog post or author interview in time for the holidays?
Perhaps you can even blog a gift guide of your own, highlighting other complementary books and/or products to yours, as well as your own book as a great holiday gift. Here’s the holiday book-giving guide I created last year.
I did love Karin’s book and bought several copies as gifts. If you have anyone in your life who loves a good travel memoir with a dose of humor, you’ll want to check it out here.
