I have a great free publicity tip for you today and it can work whether you’re working on creating more of a fan base and platform before your book is even published, or you’re looking to promote your just-published book.
A new client recently called me for help with his book–an MD with prestigious credentials but not much of a “platform” in terms of mass media or internet publicity. His first challenge was in deciding whether to self-publish or traditionally publish.
He took my web-based course designed to help you make your Publishing Decision. The class made his decision clear–traditionally publish–but the course also made it clear he needed to have a following and some national presence.
His book concept is catchy and has huge potential, but in this market, that’s not enough. He needs national exposure in the press and/or the internet.
I planned to suggest that he do some work with my friend and colleague, Lisa Sussman. She could help him get articles published in national magazines. When I called Lisa, she pointed out an additional terrific avenue for free publicity.
The AMA, APA and other professional organizations all have PR offices. When a journalist is writing an article, particularly a young journalist with fewer connections, they often call the APA or AMA asking them to suggest a credible expert to interview. My client could call the publicity department of the APA, or whatever national organization he belongs to, and ask them to keep him in mind as an expert on his subject.
You don’t need to be an MD, PhD or psychologist to use this free publicity strategy. If you belong to any regional or national organizations, or even a local chamber of commerce, let the publicity folks know that you are available as an expert and resource to speak to the press on a number of issues (and give them a list of the possible areas and issues for reference).
Try out the strategy and let me know how it works for you!
Lisa,
I went to coaching school with Stephanie Straight. I keep in touch with her and fill her in on all the details of what I am doing right now. I talked with her a few days ago and told her about my book I have just finished writing and is getting ready to go to the publisher. It is a self published book. She told me to check out your site and she said that you were a personal friend of hers. I read your blog and it is great. I would love to talk with you and get even more ideas. I assume you are swamped and that is why you write blogs. I figured I would give a shot and pick your brain some.
Thanks a bunch, your blog was definitely enlightning
Hi Stephanie,
Congratulations on publishing your first book. How exciting. What is it about? There are two ways you can “pick my brain.” One is by asking your question here in this blog as a comment–as long as it’s the kind of thing that would be relevant to my readers, which I think it would be.
I will either answer it as another comment or as a new blog post and let you know.
The other way is, of course, private coaching.
Hi Lisa, I am enjoying your blog and the information you are giving us. I am not sure what the AMA and the other one you mentioned for free publicity is. (AMA meant American Medical Association and I don’t believe that is what you are referring to.) I could guess, but that’s not going to help me. I appreciate this kind of information and would welcome more. So, you contact the public relations dept. of these organizations and promote yourself, book, etc. Thanks Lisa, Pat
You just gave me the idea of Alumni Offices! They may want to organize a book signing or reading for published authors. 🙂
Amber, that a great one. Alumni offices love to promote their alumni–it’s a big win-win for everyone and a built in strong and loyal network.