{"id":9830,"date":"2013-08-19T22:15:55","date_gmt":"2013-08-20T03:15:55","guid":{"rendered":"http:\/\/lisatener.local\/?p=9830"},"modified":"2024-09-30T08:59:08","modified_gmt":"2024-09-30T12:59:08","slug":"the-truth-about-author-platform","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2013\/08\/the-truth-about-author-platform\/","title":{"rendered":"The Truth About Author Platform"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9717 alignright\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/08\/lisa-tener-288x300.png\" alt=\"Lisa Tener book coach\" width=\"288\" height=\"300\" \/>Sometimes people feel demoralized when they hear they need a huge platform to get the interest of a large traditional publisher. So I thought I&#8217;d provide some myth-busting, clarity and hope on the subject.<\/p>\n<p>Are publishers looking for big platforms in general? Yes. But&#8230;<\/p>\n<p>1. <strong>There are always exceptions to the rules<\/strong>: don&#8217;t rule your book out if you don&#8217;t have the platform.<\/p>\n<p>2. <strong>Get creative:<\/strong> I&#8217;ve helped clients think creatively about leveraging other businesses, connections or opportunities they hadn&#8217;t considered, helping them attract an agent and clinch a book deal, even as a first time author with what looked like a meager platform to begin with. Think creatively and you may have more platform than you initially thought.<\/p>\n<p>3. <strong>Invest time and money strategically<\/strong>: With the right kind of expertise, you may be able to interest a large national news source or blogging platform, like <a title=\"psychology today\" href=\"http:\/\/www.psychologytoday.com\" target=\"_blank\" rel=\"noopener\">Psychology Today<\/a> or the <a title=\"writing books on huffington post\" href=\"http:\/\/www.huffingtonpost.com\/lisa-tener\/\" target=\"_blank\" rel=\"noopener\">Huffington Post<\/a>. If you write fabulous posts and network, your blogs may even be featured prominently on page one and promoted by those same sites.<\/p>\n<p>4. <strong>Consider mid-size publishers<\/strong>. You may be able to contact these presses directly. Several of my clients signed book deals with mid-sized publishers this summer including ABC-CLIO \/ Praeger and New World Library. In such cases, a modest platform is often enough, especially if the publisher is looking specifically for a book on your subject, which happened to one client this summer! The acquisitions editor actually told me, &#8220;I&#8217;ve slated a book on that subject for 2015 or 2016!&#8221; Credentials, market analysis and freshness of the book were all important to the publisher, but platform was not as much of an issue at all.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9831\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/08\/3000-pulses-later.jpg\" alt=\"book cover 3000 pulses later\" width=\"180\" height=\"279\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/08\/3000-pulses-later.jpg 180w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/08\/3000-pulses-later-97x150.jpg 97w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/08\/3000-pulses-later-100x155.jpg 100w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>5. <strong>Consider self-publishing.<\/strong> There are many advantages&#8211;you&#8217;ll have your book sooner, you have control, you can make changes more easily, you make more money per book&#8211;and the list goes on. Platform never has to stop you from publishing your book. Maybe you don&#8217;t even need to sell a huge number of books for your book to make the kind of impact on your life, business and other people&#8217;s lives that you are looking for. Bring Your Book to Life Program graduate <a title=\"self published author\" href=\"http:\/\/3000pulseslater.com\/\" target=\"_blank\" rel=\"noopener\">Martha Rhodes<\/a> self-published her book, <a title=\"book 3000 pulses later\" href=\"http:\/\/www.amazon.com\/000-Pulses-Later-Depression-Medication\/dp\/0985533927\/ref=sr_1_1?ie=UTF8&amp;qid=1376967824&amp;sr=8-1&amp;keywords=3000+pulses+later\" target=\"_blank\" rel=\"noopener\">3,000 Pulses Later.<\/a> Being self published didn&#8217;t stop her from getting interviewed by the <a title=\"author martha rhodes in new york times\" href=\"http:\/\/well.blogs.nytimes.com\/2013\/07\/01\/new-approach-to-depression\/\" target=\"_blank\" rel=\"noopener\">New York Times<\/a>\u00a0 and she&#8217;s in talks with a Japanese publisher who does want to traditionally publish in Japan (and they&#8217;re talking a 10,000 copy first print run&#8211;a very healthy number)!<\/p>\n<p>These are only 5 possibilities&#8211;there are many more. In fact, feel free to share your own platform and publishing tips and success stories here&#8211;or ask a question.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes people feel demoralized when they hear they need a huge platform to get the interest of a large traditional publisher. So I thought I&#8217;d provide some myth-busting, clarity and hope on the subject. Are publishers looking for big platforms in general? Yes. But&#8230; 1. There are always exceptions to the rules: don&#8217;t rule your&#8230;<a class=\"more-link\" href=\"https:\/\/jodieburdette.net\/lisatener\/2013\/08\/the-truth-about-author-platform\/\"><em>&nbsp; Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":9831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,9,10,12,1],"tags":[1369,1370,1371,1372,156,1240,1373],"class_list":{"0":"post-9830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-authors-platform","8":"category-finding-an-agent","9":"category-getting-published","10":"category-how-to-get-published","11":"category-more","12":"tag-3000-pulses-later","13":"tag-build-author-platform","14":"tag-finding-an-agent-2","15":"tag-get-a-publsher","16":"tag-how-to-get-published-2","17":"tag-martha-rhodes","18":"tag-sign-a-book-deal","19":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/9830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=9830"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/9830\/revisions"}],"predecessor-version":[{"id":279183,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/9830\/revisions\/279183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media\/9831"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=9830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=9830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=9830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}