{"id":9354,"date":"2013-05-08T13:21:48","date_gmt":"2013-05-08T18:21:48","guid":{"rendered":"http:\/\/lisatener.local\/?p=9354"},"modified":"2024-09-30T08:59:10","modified_gmt":"2024-09-30T12:59:10","slug":"a-brilliant-book-launch-a-case-study-and-interview-with-amy-obrien","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2013\/05\/a-brilliant-book-launch-a-case-study-and-interview-with-amy-obrien\/","title":{"rendered":"A Brilliant Book Launch: A Case Study and Interview with Amy O&#8217;Brien"},"content":{"rendered":"<figure id=\"attachment_9365\" aria-describedby=\"caption-attachment-9365\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9365 \" alt=\"author Amy O'Brien\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Amy-OBrien2-300x282.jpg\" width=\"300\" height=\"282\" \/><figcaption id=\"caption-attachment-9365\" class=\"wp-caption-text\">Author Amy O&#8217;Brien shares her behind-the-scenes how to do a book launch preparation.<\/figcaption><\/figure>\n<p>Bring Your Book to Life Graduate Amy O&#8217;Brien recently sent me a terrific invitation to join\u00a0her creatively done book launch for her second book, <em>Star in Your Own Life Story<\/em>. Of course, my immediate reaction was to ask her if I could share it with my blog community. I invite you to read this post, but also watch her launch invitation video. And, of course, if you really want to experience a powerful book launch personally, join the launch as an affiliate partner and get a real feel for it.<\/p>\n<p>As usual, feel free to ask any questions of Amy or me in the comments section below.<\/p>\n<p><strong><span style=\"color: #ff0000;\">Lisa:<\/span> <\/strong>I remember you saying that writing <em>Stuck with Mr. Wrong<\/em> helped you realize you can do this again&#8211;write more books&#8211;and now here you are launching book #2, <em>Star in Your Own Life Story<\/em> . Can you tell us a bit about this second book?<\/p>\n<p><strong><span style=\"color: #000080;\">Amy:<\/span><\/strong> <em>Star in Your Own Life Story <\/em>takes readers through a fun, ten-step process that <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9370\" alt=\"978-0-615-79499-0_CVRc\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-200x300.jpg\" width=\"200\" height=\"300\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-200x300.jpg 200w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-683x1024.jpg 683w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-100x150.jpg 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-768x1152.jpg 768w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-1024x1536.jpg 1024w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-1365x2048.jpg 1365w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-640x960.jpg 640w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/978-0-615-79499-0_CVRc-scaled.jpg 1707w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>follows a movie-making framework. They identify the story they\u2019ve been telling themselves, and begin to write a more empowering life script.\u00a0 We use the three-act structure of film as a guide to personal transformation and the classic film <i>The<\/i> <i>Wizard of Oz<\/i> as a blueprint, they learn to:<\/p>\n<ul>\n<li>Get clearer about what they want for their life (and what they don\u2019t want).<\/li>\n<li>Identify the voice of their inner film critic and tune in to their wise, inner film director to build confidence and self-love.<\/li>\n<li>Tune into and trust their intuition<\/li>\n<li>Define and achieve success their way.<\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #ff0000;\">Lisa:<\/span><\/strong> I love it! Can you describe your book launch, how it&#8217;s done and the purpose?<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #000080;\">Amy:<\/span><\/strong> <em>Star in Your Own Life Story<\/em> officially launches on June 11<\/span><sup>th<\/sup><span style=\"font-size: medium;\">.\u00a0I have a group of partners helping me get it off the ground. Not only do my partners help me spread my message, but they provide valuable content to my readers who would like additional information pertaining to one of the steps in my book.\u00a0It&#8217;s very exciting and I would love to see <em>Star\u00a0in Your Own Life Story<\/em> become a bestseller. \u00a0<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #ff0000;\">Lisa:<\/span> <\/strong>You did something unique&#8211;and I think brilliant&#8211;with the launch. Rather than have people visit pages and pages or random &#8220;free gifts&#8221; you organize the launch gifts by the lessons of each chapter of the book&#8211;so readers can go to the chapter they are most interested in and get gifts that relate&#8230;<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #000080;\">Amy<\/span><\/strong>: Yes, and at the time they really need or want gifts pertaining to that specific area.<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #ff0000;\">Lisa<\/span><\/strong>: So, they can return to the page each time they complete a chapter to get the free gifts associated with the lessons in that chapter?<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #000080;\">Amy:<\/span><\/strong> Yes, I noticed in some book launches that I\u2019ve taken part in, there may be well <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9357\" alt=\"Star_Pack\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Star_Pack-300x203.png\" width=\"300\" height=\"203\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Star_Pack-300x203.png 300w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Star_Pack-150x102.png 150w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Star_Pack-100x68.png 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Star_Pack-640x434.png 640w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2013\/05\/Star_Pack.png 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>over 100 partners, and I feel like anything I offer as a partner gets lost in a sea of other gifts. Each of my chapters pertains to something other business owners, writers, coaches, etc. have an expertise in. For example,\u00a0under \u201cSet the Stage, Lead with Vision\u201d you\u2019ll find books on imagination and manifestation, such as a gift from Stacy Corrigan, author of <i>Manifest Your Man<\/i> (and another one of your published Bring Your Book to Life Program graduates!). <\/span><\/p>\n<p><span style=\"font-size: medium;\">What I like about categorizing partner gifts this way is that I could have 100 partners, but each partner won\u2019t feel as though their message or offer will get lost.\u00a0 <\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #ff0000;\">Lisa:<\/span> <\/strong>You also had a nifty way to make it easy for launch partners to understand the launch and sign up. You incorporated a welcome video and an easy questionnaire using Brainshark. It&#8217;s nicely branded and easy to follow. Can you explain a little how you did that?<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #000080;\">Amy:<\/span><\/strong> I held my iPhone up to my face and recorded a quick message introducing myself and inviting the viewer to participate in my launch.\u00a0 I plugged my phone into my laptop and saved the video to my desktop.\u00a0 From there, I uploaded it to <a title=\"video sharing program\" href=\"http:\/\/www.brainshark.com\/\" target=\"_blank\" rel=\"noopener\">Brainshark<\/a>&#8212; <span style=\"font-size: medium;\">a cloud-based software solution that converts talking-head video, PowerPoint, and other files to a web-based video. I <\/span>used the Brainshark questioning tool to create the fill-in-the-blank questions so all my partners have to do is answer them, right on screen.\u00a0 Brainshark allows you to upload your own backgrounds, so you can brand everything.\u00a0 I can then run a report with their answers.\u00a0 I give the report to my web developer to input the information onto my partner gift page.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Full disclosure:\u00a0 I&#8217;ve worked for Brainshark since 2007; part-time for the past year as I build my coaching practice.\u00a0 It\u2019s a great company!<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #ff0000;\">Lisa:<\/span><\/strong> Anything else about your launch you&#8217;d like to share?<\/span><\/p>\n<p><span style=\"font-size: medium;\"><strong><span style=\"color: #000080;\">Amy:<\/span><\/strong> Only the <a title=\"link to video\" href=\"http:\/\/www.brainshark.com\/aobrien\/launch_parter_invitation\" target=\"_blank\" rel=\"noopener\">link to the video<\/a>!\u00a0 I invite anyone to complete the questionnaire.\u00a0 If your gift is a good match for the launch, I\u2019d love to have you <a title=\"link to book launch video\" href=\"http:\/\/www.brainshark.com\/aobrien\/launch_parter_invitation\" target=\"_blank\" rel=\"noopener\">join us here<\/a>!<\/span><\/p>\n<div><span style=\"font-size: medium;\"><strong><span style=\"color: #ff0000;\">Lisa:<\/span><\/strong> Great, so any readers who want to participate&#8211;and get a feel for this brilliant strategy&#8211;and also reach your readers&#8211;can sign up to participate and offer a free gift <a title=\"launch invitation\" href=\"http:\/\/www.brainshark.com\/aobrien\/launch_parter_invitation\" target=\"_blank\" rel=\"noopener\">here<\/a>. And anyone who has questions for Amy about her launch or doing this kind of launch for themselves can ask as a comment below, or <a title=\"amy o'brien\" href=\"mailto:aobrien9597@gmail.com\" target=\"_blank\" rel=\"noopener\">contact Amy by e-mail.<\/a><br \/>\n<\/span><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bring Your Book to Life Graduate Amy O&#8217;Brien recently sent me a terrific invitation to join\u00a0her creatively done book launch for her second book, Star in Your Own Life Story. Of course, my immediate reaction was to ask her if I could share it with my blog community. I invite you to read this post,&#8230;<a class=\"more-link\" href=\"https:\/\/jodieburdette.net\/lisatener\/2013\/05\/a-brilliant-book-launch-a-case-study-and-interview-with-amy-obrien\/\"><em>&nbsp; Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":9366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,10,17,142],"tags":[1330,1331,1335,1336,1334,1333,1332,1337],"class_list":{"0":"post-9354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-book-publicity","8":"category-getting-published","9":"category-public-relations","10":"category-self-publishing-2","11":"tag-amy-beth-obrien","12":"tag-book-launch","13":"tag-book-launch-tips","14":"tag-client-tips","15":"tag-getting-ready-for-a-book-launch","16":"tag-how-to-launch-a-book","17":"tag-launching-a-book","18":"tag-tips-from-my-clients","19":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/9354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=9354"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/9354\/revisions"}],"predecessor-version":[{"id":279196,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/9354\/revisions\/279196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media\/9366"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=9354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=9354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=9354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}