{"id":6515,"date":"2012-06-19T20:28:22","date_gmt":"2012-06-20T01:28:22","guid":{"rendered":"http:\/\/lisatener.local\/?p=6515"},"modified":"2024-09-30T09:00:30","modified_gmt":"2024-09-30T13:00:30","slug":"how-the-pros-promote-books-an-interview-with-hay-house-digital-marketingpr-specialist-wioleta-gramek","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2012\/06\/how-the-pros-promote-books-an-interview-with-hay-house-digital-marketingpr-specialist-wioleta-gramek\/","title":{"rendered":"How the Pros Promote Books: An Interview with Hay House Digital Marketing\/PR Specialist Wioleta Gramek"},"content":{"rendered":"

New addition to this post:\u00a0 Enter the contest below<\/strong> to win a free ticket to a Hay House<\/strong> Event!<\/p>\n

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Wioleta Gramek, Digital Marketing\/PR Specialist for Hay House<\/figcaption><\/figure>\n

I met Wioleta Gramek, Digital Marketing\/PR Specialist for Hay House<\/a>, on the first day of Book Expo America<\/a> (BEA) and was immediately drawn to her warm smile. When she mentioned how much book promotion is changing and that some of the things that worked a year ago aren’t working anymore, I became curious. What is working? What new things are they trying?<\/span><\/p>\n

Here’s what Wioleta shared with me:<\/span><\/p>\n

Lisa<\/span><\/strong>: What are some of the things that make it easiest to market an author’s work?<\/strong><\/span><\/p>\n

Wioleta<\/span><\/strong>: Already having a website which includes an email sign up page, additional valuable content, and an image of their book cover with pre-order buttons. An author should have a facebook fan page where they are already interacting with their audience, and a newsletter or periodic email where the author is providing their audience valuable information.<\/span><\/p>\n

Lisa<\/span><\/strong>: Can you give an example of a Hay House author who uses digital media particularly effectively and what they do, resulting in highly successful book sales? Perhaps someone our readers should watch as a great example online?<\/strong><\/span><\/div>\n
\"cheryl<\/a>
Cheryl Richardson provides a powerful example of connecting with–and reaching–a large audience online<\/figcaption><\/figure>\n

Wioleta<\/span><\/strong>: Cheryl Richardson<\/a><\/strong> speaks with her audience through her newsletters<\/a>, Facebook <\/a><\/strong>and twitter<\/a><\/strong>. She is very active in all of her online communities, making it a point to answer Facebook posts and tweets.\u00a0 <\/span><\/p>\n

I would also take a look at Dave Carroll<\/a><\/strong>, whose new book United Breaks Guitars, is the direct result of his involvement on YouTube<\/a><\/strong>. You can take a look at his\u00a0 Facebook page<\/a><\/strong> as well.<\/span><\/p>\n

Lisa<\/span><\/strong>: I love how much Cheryl offers to her community, though her social media and her Hay House appearances which I’ve been fortunate enough to attend. Cheryl Richardson coached me to a breakthrough in front of the whole audience in Boston. And my son and I LOVE Dave’s videos. So, those are great examples of authors connecting far and wide.<\/span><\/p>\n

\"\"<\/a>How long have you been at Hay House and how much of that time have you been focusing on digital marketing\/pr? \u00a0<\/span><\/strong><\/span><\/p>\n

Wioleta<\/span><\/strong>: I\u2019ve been at Hay House close to 3 1\/2 years now. I\u2019ve focused on marketing in the online realm in one form or another since I started working here. I worked with and managed our affiliate program, worked on the planning and implementation of our online campaigns for book launches and also dabbled in our blogger outreach.<\/span><\/p>\n

Earlier this year, I was given the opportunity to focus primarily on our blogger community with the launch of our new site: Hay House\u00a0Book Nook.<\/strong><\/span><\/p>\n

Lisa<\/span><\/strong>: What are the primary changes in book marketing and PR that you’ve seen in your time at Hay House?<\/strong><\/span><\/div>\n

\"\"<\/a>Wioleta<\/span><\/strong>: Authors are now asked to build an audience\/community early on in the publishing process, really finding and communicating with the people that resonate with their message. Although traditional media for the book can do wonders, a lot of the promotion really needs to come from the author a lot earlier than it used to.<\/span><\/p>\n

Even though social media sites have been around for quite some time, some authors still have not set up a presence on social media sites, we encourage them to do so and coach them in the best ways to use them.<\/span><\/p>\n

Lisa<\/span><\/strong>: What strategies are not working anymore or not working as well as they used to?<\/strong><\/span><\/div>\n

Wioleta<\/span><\/strong>: I came in when \u201cpartner campaigns\u201d for non-fiction books were at their prime. Although they still have a place in non-fiction book marketing, the strategies and the expectations from all parties involved have changed quite a bit.<\/span><\/p>\n

Lisa<\/span><\/strong>: <\/span>What strategies are a must-have?<\/strong><\/p>\n

Wioleta<\/span><\/strong>: Making sure to cover all of the avenues you know your audience participates in. Be it video, Facebook, newsletters, Twitter, everything centers on conversations and building yourself as a credible brand. An author can\u2019t just speak to and sell to their audience; the conversation has to go both ways. <\/span>
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