{"id":165,"date":"2008-11-22T17:06:32","date_gmt":"2008-11-22T22:06:32","guid":{"rendered":"http:\/\/lisatener.com\/blog\/?p=165"},"modified":"2024-09-30T09:01:03","modified_gmt":"2024-09-30T13:01:03","slug":"answers-to-kathis-questions-about-agents-and-publicity-expenses","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2008\/11\/answers-to-kathis-questions-about-agents-and-publicity-expenses\/","title":{"rendered":"Answers to Kathi&#8217;s Questions about Agents and Publicity Expenses"},"content":{"rendered":"<p>I often hear questions about literary agents&#8217; fees and book promotion expenses, such as those asked by Kathi McKnight in response to my last post. I&#8217;m sure many of my readers, students and writing coaching clients are burning to know the answers; so, rather than answer them in a comment, I decided to write a new post and address them in detail:<\/p>\n<p>1.\u00a0<strong> Do you pay  literay agents up front if they say they want to represent you?<\/strong> No. A literary agent receives a percentage of your royalties. Usually that&#8217;s 15%, but in some cases, such as if you already have a publisher interested and the agent just negotiates the contract,\u00a0 you can sometimes negotiate something lower, like 10%.<\/p>\n<p><strong>However, are there literary agents out there who will charge an up front fee?<\/strong> Yes. Be wary of them. It&#8217;s not an acceptable practice. They may even claim to have been in on the biggest successes out there, but they just can&#8217;t give you references because all their work is confidential. I recently met someone who plunked down $50,000 for such a scam, and is still waiting, a year later, for anything to happen. A bona fide agent will not charge you such up front fees. If you need an editor for your book proposal, hire a separate editor, not an &#8220;agent&#8221; who charges up front and promises to make you big. These are two separate jobs, for good reason.<\/p>\n<p>2.\u00a0 <strong>Are many of  the expenses that come in the publishing of the book, usually covered in the  advance if you are fortunate enough to get one as a first time author? <\/strong>This is another excellent question, Kathi. A first time author can generally expect an advance of $3,000 &#8211; $5,000. That probably won&#8217;t even cover your publicity expenses. Let me break your question down into two areas: Your <strong>author&#8217;s advance<\/strong> and your <strong>expenses<\/strong>.<\/p>\n<p>Do some authors get more than $5,000? Yes. Some things that might take you over the top:<\/p>\n<ul>\n<li>A book that goes to auction&#8211;it&#8217;s so hot that several publishers bid against each other.<\/li>\n<li>An author with a big platform: a huge mailing list or internet presence, a national TV or radio show, a national column with a large readership<\/li>\n<li>A book that has that special something &#8211; publishers often have a second sense, or intuition, in knowing when a book has the potential to hit it really big<\/li>\n<li>A book that fills a gap for a very focused niche audience that&#8217;s easy to reach<\/li>\n<li>An author with strong corporate relationships and the likelihood of large bulk sales to corporations<\/li>\n<\/ul>\n<p>Recently, one of my writing coaching clients was offered a mid-five figure advance, as a first time author, so there are certainly instances of higher advances. It truly depends on how much of a &#8220;sure thing&#8221; the publisher expects the book to be.<\/p>\n<p>To address Kathi&#8217;s concern about <strong>expenses<\/strong>, you might wonder, &#8220;What can I expect to spend in promoting my book? It&#8217;s a great question. Certainly, you&#8217;ll want to hire a publicist&#8211;publishers rarely put in the resources to promote a first time author. For a solid publicity campaign, expect to spend between $10,000 and $25,000 or more, depending on your goals. This is not a place to skimp if you can help it.<\/p>\n<p>Many TV shows don&#8217;t have a budget for traveling guests. That means you might travel to the studio on your own dime.<\/p>\n<p>You may not even make up your expenses in book sales, which brings us to another point: <strong>Don&#8217;t focus on making your money on the book&#8217;s sales<\/strong>. You&#8217;ll probably make most of your money on the <strong>opportunities <\/strong>that come out of the book: public <strong>speaking<\/strong>, <strong>teaching <\/strong>courses and seminars, private <strong>consultations<\/strong>, <strong>new ventures<\/strong>, etc.<\/p>\n<p>Your book is part of your <strong>marketing plan<\/strong> for your business. You should have a <strong>business plan<\/strong> for how your book will earn you money in addition to book sales.<\/p>\n<p>More questions for the writing coach? Ask away&#8211;post a comment and I promise to answer!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I often hear questions about literary agents&#8217; fees and book promotion expenses, such as those asked by Kathi McKnight in response to my last post. I&#8217;m sure many of my readers, students and writing coaching clients are burning to know the answers; so, rather than answer them in a comment, I decided to write a&#8230;<a class=\"more-link\" href=\"https:\/\/jodieburdette.net\/lisatener\/2008\/11\/answers-to-kathis-questions-about-agents-and-publicity-expenses\/\"><em>&nbsp; Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6,9,10,1,24,28],"tags":[869,870,871,872,873,311,562,874,70,875,59,876,327,877,878,495],"class_list":{"0":"post-165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-savvy","7":"category-finding-an-agent","8":"category-getting-published","9":"category-more","10":"category-writing","11":"category-writing-coach","12":"tag-agents-fee","13":"tag-agents-percentage","14":"tag-authors-business-plan","15":"tag-book-auction","16":"tag-book-editor","17":"tag-book-sales","18":"tag-bulk-sales","19":"tag-business-plan","20":"tag-editor","21":"tag-kathi-mcknight","22":"tag-literary-agent","23":"tag-literary-agents-fee","24":"tag-platform","25":"tag-publicity-expenses","26":"tag-publishing-expenses","27":"tag-writing-coaching","28":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":279495,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/165\/revisions\/279495"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}