{"id":15853,"date":"2018-01-22T20:33:43","date_gmt":"2018-01-23T01:33:43","guid":{"rendered":"http:\/\/lisatener.local\/?p=15853"},"modified":"2024-09-30T08:56:48","modified_gmt":"2024-09-30T12:56:48","slug":"san-francisco-writers-conference-2018-tap-magic","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2018\/01\/san-francisco-writers-conference-2018-tap-magic\/","title":{"rendered":"San Francisco Writers Conference 2018: How to Tap Into The Magic!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15854 size-medium\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2018\/01\/1-SFWC-9-29-10-300x300.bmp\" alt=\"san francisco writers conference\" width=\"300\" height=\"300\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2018\/01\/1-SFWC-9-29-10-300x300.bmp 300w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2018\/01\/1-SFWC-9-29-10-150x150.bmp 150w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2018\/01\/1-SFWC-9-29-10-100x100.bmp 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2018\/01\/1-SFWC-9-29-10.bmp 362w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>San Francisco Writers Conference 2018 Guest Post by Cathy Turney<\/p>\n<p>\u201cIngenuity, plus courage, plus work, equals miracles.\u201d<br \/>\n\u2014Bob Richards, Olympic pole vaulter and decathlete<\/p>\n<p>Magic happens when you try to do the thing you didn\u2019t think you could do. At any age.<\/p>\n<p>It certainly did for a technophobic baby boomer who began writing in her \u201cmature\u201d adult years and ended up publishing three books and speaking at the <a rel=\"noopener\" href=\"https:\/\/sfwriters.org\/\" target=\"_blank\">San Francisco Writers Conference<\/a>\u2014about Twitter (<em>Twitter!<\/em>). Yes, that would be me.<\/p>\n<h3>Get Thee to The San Francisco Writers Conference!<\/h3>\n<p>If you\u2019ve ever thought about writing, you need to go to writers conferences. There is no better way to get the total publishing picture, from both sides (traditional and self-publishing), for all genres, for promotion on all relevant social media. Attending conference presentations and one-on-ones with industry gurus not only sets you on the path to your goal but forms connections: instructors will likely remember you and possibly mentor you after everyone goes home. The best of the best is the 2018 <a rel=\"noopener\" href=\"https:\/\/sfwriters.org\/speakers\" target=\"_blank\">San Francisco Writers Conference<\/a> from February 15 to 18, and there\u2019s still a wee window of time to enroll.<\/p>\n<p>Many writers are introverts, which is not a bad thing (as confirmed by the book <em>Quiet: The Power of Introverts in a World That Can\u2019t Stop Talking<\/em>). But you get so much more out of conferences if you just talk to people. As author and motivational speaker Brian Tracy suggests, \u201cMove out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.\u201d<\/p>\n<h3>How to Start a Conversation at a Writers Conference<\/h3>\n<figure id=\"attachment_11075\" aria-describedby=\"caption-attachment-11075\" style=\"width: 270px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11075 size-full\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2014\/08\/cathyturney1.jpg\" alt=\"author Cathy Turney\" width=\"270\" height=\"270\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2014\/08\/cathyturney1.jpg 270w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2014\/08\/cathyturney1-150x150.jpg 150w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2014\/08\/cathyturney1-100x100.jpg 100w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><figcaption id=\"caption-attachment-11075\" class=\"wp-caption-text\">Cathy Turney<\/figcaption><\/figure>\n<p>So how do you overcome shyness at a conference and start a conversation?<\/p>\n<p>The first step is to choose a target\u2014another bashful person. How do you know someone\u2019s bashful, or at least reticent? Because he or she is standing in line for registration, coffee, session sign-up, <em>not talking<\/em>. You will rescue that person, who will believe that you are one heckuva confident guy or gal because you had the nerve to break the ice. Just turn around, smile and say, \u201cHi. What\u2019s your genre?\u201d (Don\u2019t use that line at the bar.)<\/p>\n<p>If your target is wearing a name tag and does not have exposed cleavage, look at it and say, \u201cOh, you\u2019re from Fresno.\u201d S\/he\u2019ll respond with something that might then direct the conversation, at which point you can ask what brought that person to the conference.<\/p>\n<p>And then let the person talk.<\/p>\n<p>Congrats! You just began a conversation. Others will turn around and look on with awe and you can bring them into the chat, too.<\/p>\n<p>Other questions you can ask: Are you going traditional or indie? Who\u2019s been your favorite speaker so far? Have you read Cathy Turney&#8217;s book on Twitter? And if you fear you misspoke in some way (which you didn\u2019t, because if nothing else other people will think how kind you were to reach out), remember: there\u2019s nothing shorter than the public\u2019s memory.<\/p>\n<p>When you run into a speaker whose presentation you loved (wearing a name tag signals that speaker is approachable\u2014unless s\/he\u2019s sprinting to the next session), say \u201cHi!\u201d and venture a quick question. The presenters are friendly. They would not be at the conference if they didn\u2019t want to meet potential clients such as yourself. If you have a business card, give it to them because when you approach them after the conference they\u2019ll be more likely to remember that you bonded.<\/p>\n<h3>Why I live for the SFWC<\/h3>\n<p>I live for the San Francisco Writers Conference. I come away from it each year and thank heaven I learned <em>that<\/em>, be it the latest in self-publishing and marketing, better ways to build my platform, or different writing techniques, not to mention getting to meet the authors and publishing leaders I admire from afar. Here are a few presenters I\u2019ll be bonding with at SFWC 2018:<\/p>\n<ul>\n<li><a href=\"https:\/\/zilkermedia.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/zilkermedia.com\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNHst06HWKKhlnq_833rrDpD5R19GA\">Rusty Shelton<\/a>\u2014marketing genius behind\u00a0<em>Chicken Soup for the Soul<\/em>\u00a0(and many brands), who overcame my resistance to Twitter\u00a0<span data-term=\"goog_1744085677\">in five minutes<\/span>\u00a0and started this technophobe on the path to proselytizing about it\u2014who\u2019d ever have thought?<\/li>\n<li><a href=\"http:\/\/askmepc-webdesign.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/askmepc-webdesign.com\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNF3faJiS8_XMCbv1VtPryfFgpsdQA\">Linda Lee<\/a>\u2014WordPress genius who magically tweaked my writer website into one that even millennials love.<\/li>\n<li><a href=\"https:\/\/socialmediajustforwriters.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/socialmediajustforwriters.com\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNHZhkZeVB-16B4TmqLBjMdtZK6zPg\">Frances Caballo<\/a>\u2014social media interpretress who, I swear, knows everything and every program associated with the subject. And what to do with it.<\/li>\n<li><a href=\"http:\/\/jodyreinbooks.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/jodyreinbooks.com\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNFH4sIO6asTe-zlxNTpOz14dqzG8A\"><\/a>\n<figure id=\"attachment_15734\" aria-describedby=\"caption-attachment-15734\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15734\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2017\/12\/20140214_134022-1-300x225.jpg\" alt=\"Jody Rein and Lisa Tener\" width=\"300\" height=\"225\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2017\/12\/20140214_134022-1-300x225.jpg 300w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2017\/12\/20140214_134022-1-150x113.jpg 150w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2017\/12\/20140214_134022-1-100x75.jpg 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2017\/12\/20140214_134022-1.jpg 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-15734\" class=\"wp-caption-text\">Here&#8217;s a photo of Lisa Tener with Jody Rein at the San Francisco Writers Conference in 2014 (where I met them both).<\/figcaption><\/figure>\n<p><a href=\"http:\/\/jodyreinbooks.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/jodyreinbooks.com\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNFH4sIO6asTe-zlxNTpOz14dqzG8A\">Jody Rein<\/a>\u2014literary agent supreme, who shares gold nuggets of advice from her years of putting authors on the\u00a0<em>New York Times<\/em>\u00a0best-sellers list.<\/li>\n<li><a href=\"https:\/\/www.smashwords.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.smashwords.com\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNHG5TttohgPF2vDCdW7ChawXGx1vw\">Jim Azevedo<\/a>\u2014Smashwords marketing director whose can-do attitude has launched countless writers into self-publishing. And he\u2019s a really nice guy!<\/li>\n<li><a href=\"https:\/\/www.amarketingexpert.com\/penny-sansevieri\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.amarketingexpert.com\/penny-sansevieri\/&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNGSWViyWuB3-niSUo7sXifMmDn6og\">Penny Sansevieri<\/a>\u2014prolific author and disseminator of \u201cRed Hot\u201d marketing, media and publicity tips for writers.<\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Barbara-Santos\/e\/B001K8WBSA\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.amazon.com\/Barbara-Santos\/e\/B001K8WBSA&amp;source=gmail&amp;ust=1516644919569000&amp;usg=AFQjCNGbT5ILtEpnM7uzW2BKqnfRgKjsvg\">Barbara Santos<\/a>\u2014marketing maven and author whose aloha spirit is felt in every aspect of the conference, along with her husband, Rich, who keeps SFWC\u2019s website, email and every other \u201ctechnicality\u201d working.<\/li>\n<li><a href=\"http:\/\/www.fuseliterary.com\/laurie-mclean\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.fuseliterary.com\/laurie-mclean\/&amp;source=gmail&amp;ust=1516644919570000&amp;usg=AFQjCNEDVe8ChdWBzHqYR40psvWMeGz4jw\">Laurie McLean<\/a>\u2014conference co-director and founder of Fuse Literary, which has published numerous best-sellers.<\/li>\n<li>And, of course,\u00a0<a href=\"http:\/\/larsenauthorcoaching.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/larsenauthorcoaching.com\/&amp;source=gmail&amp;ust=1516644919570000&amp;usg=AFQjCNHsQesF-QhZpECn2npLowBi-uJaVw\">Michael Larsen and Elizabeth Pomada<\/a>\u2014founders of SFWC, literary agents, and icons of the publishing world who bring us, their disciples, up to speed on the make-or-break information we need to succeed as authors.<\/li>\n<\/ul>\n<p>(to name a few.)<\/p>\n<h3><strong>Twitter\u00a0Tips for Conference Goers<\/strong><\/h3>\n<p>Most conferences use hashtags to communicate with others at the conference, during the conference. It&#8217;s a great way to make new connections and develop online relationships, supporting each other in your respective work. You can quote a conference speaker in a tweet and the hashtag (#SFWC18) will help people at the conference find your tweet.<\/p>\n<p style=\"font-weight: 400;\">Hashtags aggregate conversations so that the tweeter can channel her post into streams where it will get the most\u00a0interest. Or where people looking for a particular topic can go to view posts about it. An analogy would be a party, where clusters of attendees are discussing different topics and each chat cluster has a bubble with a hashtag and word in in it denoting their topic.\u00a0For instance:\u00a0a group chatting about food would be #food, one talking about kids would be #kids, and so forth.<\/p>\n<p style=\"font-weight: 400;\">San Francisco Writers Conference\u2019s hashtag is #SFWC18. Once the conference begins it will become a raging river. Attendees will use it to arrange meet-ups, to share conference information with others who aren\u2019t attending, to post photos and shout-outs to their favorite speakers, the possibilities are endless.<\/p>\n<p>Quote your favorite speakers and tag your tweets with\u00a0#SFWC18. In addition, see if you can locate the speaker on Twitter and tag them with the @ symbol. For instance, to quote Frances Caballo, include &#8220;via <span class=\"username u-dir\" dir=\"ltr\"><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/CaballoFrances\">@<b class=\"u-linkComplex-target\">CaballoFrances<\/b><\/a>&#8221; in your tweet, as well.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For the San Francisco Writers Conference, remember to end your tweets with\u00a0<\/span><span style=\"color: #ff0000;\"><b>\u00a0#SFWC18.<\/b><\/span><\/p>\n<p>Before flying off, I\u2019d like to say don\u2019t let Twitter intimidate you. There is so much about it that you don\u2019t even need to know about. Relax. Focus. You can quickly build platform and share your product or service with thousands instantly. And if you attend the San Francisco Writers Conference please attend my session, \u201c<em>Twitter\u2014Why? Why? Why?<\/em>\u201d I\u2019ll follow you everywhere!<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/sfwriters.org\/\" target=\"_blank\">Join me at the San Francisco Writers Conference<\/a>\u2014I promise there will be magic.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco Writers Conference 2018 Guest Post by Cathy Turney \u201cIngenuity, plus courage, plus work, equals miracles.\u201d \u2014Bob Richards, Olympic pole vaulter and decathlete Magic happens when you try to do the thing you didn\u2019t think you could do. At any age. It certainly did for a technophobic baby boomer who began writing in her&#8230;<a class=\"more-link\" href=\"https:\/\/jodieburdette.net\/lisatener\/2018\/01\/san-francisco-writers-conference-2018-tap-magic\/\"><em>&nbsp; Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":15854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36,30],"tags":[1527,1991,1976,282,1990,139,1417,204],"class_list":{"0":"post-15853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-writing-courses","8":"category-writing-workshop","9":"tag-cathy-turney","10":"tag-how-to-start-a-conversation","11":"tag-jody-rein","12":"tag-michael-larsen","13":"tag-penny-sansevieri","14":"tag-rusty-shelton","15":"tag-san-francisco-writers-conference","16":"tag-writers-conference","17":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/15853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=15853"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/15853\/revisions"}],"predecessor-version":[{"id":278928,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/15853\/revisions\/278928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media\/15854"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=15853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=15853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=15853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}