{"id":15212,"date":"2017-04-19T18:06:37","date_gmt":"2017-04-19T23:06:37","guid":{"rendered":"http:\/\/lisatener.local\/?p=15212"},"modified":"2024-09-30T08:58:30","modified_gmt":"2024-09-30T12:58:30","slug":"featured-by-oprah-network-author-spotlight-on-cara-bradley-again","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2017\/04\/featured-by-oprah-network-author-spotlight-on-cara-bradley-again\/","title":{"rendered":"Featured by Oprah Network: Author Spotlight on Cara Bradley\u2014Again!"},"content":{"rendered":"
\"author
Cara Bradley at her first book signing for On The Verge (published by New World Library)<\/figcaption><\/figure>\n

I had the pleasure of working with Cara Bradley<\/a> on her book proposal for On The Verge: Wake Up, Show Up and Shine<\/em><\/a> and introducing her to her literary agent, Rita Rosenkranz<\/a>, as well as her editor, Kelly Malone<\/a>.<\/p>\n

In the process, I witnessed how willing Cara was to take my coaching, as well as Rita’s, and keep improving the proposal, deepening the writing, working on platform. So, it’s no surprise to see how much attention the book is getting. Still, the specifics carry an element of suprise. It thrilled me to hear from Cara\u00a0that four pages of her book would be featured on the Oprah Network<\/a>.<\/p>\n

Lisa<\/strong>: It’s every author’s dream to be discovered by Oprah. How did it feel when you first heard that four pages of your book On The Verge<\/em> would be featured by the Oprah Network?<\/p>\n

Cara<\/strong>: Time slowed down. Upon reading it a second, third, and fourth time, time stood still. At first I was confused. What does this mean? How did the folks at Oprah.com get my book? How is this possible? What\u2019s going to happen next?<\/p>\n

Amidst my questions, a light\u00a0began to shine through. \u201cYes, Dear One,\u201d my wiser self said to my confused mind, \u201cIt\u2019s true.\u201d<\/p>\n

In realizing I\u2019d been granted every author\u2019s dream opportunity, the floodgate opened and the tears poured out.<\/p>\n

Lisa<\/strong>: Tell us more about the experience. What did you learn from it and why do you call it “a pivotal moment,” beyond the idea that it is every author’s dream to be discovered and shared by Oprah?<\/p>\n

Cara<\/strong>:\u00a0There are pivotal moments in life when time stands still, the world seems to pause and everything goes quiet. These moments seem to last forever, for better or worse.<\/p>\n

These moments grab your attention. They wake you up. Pivotal moments are often our gateways to directly experiencing the undeniable brilliance of being\u00a0fully alive.<\/p>\n

Minutes after realizing what I\u2019d read in the email was true, there were tears of joy mixed with pent up exhaustion\u00a0of months and months of book promotion. The emotional release was fueled by the\u00a0vulnerability\u00a0hangover of putting myself \u201cout there\u201d in countless interviews<\/a>, blogs and podcasts, endless and oftentimes uncomfortable Facebook posts and Tweet after Tweet after Tweet.<\/p>\n

I cried, shedding the small setbacks\u00a0since my book launched, the minor disappointments, the unanswered pitches. I cried, laughing at the little victories, the emails from readers, the unknown awards, and the spike in book sales here and there.\u00a0Lastly, I cried for whatever may come, for I have no idea.<\/p>\n

Could the post on Oprah.com be the \u201cbig break?\u201d Sure, it could. But I\u2019m also savvy enough to not count on one post\u00a0to do anything but give me the drive to keeping sharing my passion.<\/p>\n

My pivotal “Oprah” moment shifted me. It’s given me confidence to trust that my hard work carried my book to the folks at Oprah.com<\/a> (and maybe even Oprah herself).<\/p>\n

\"\"
Cara Bradley on break from recording the audio for On The Verge<\/figcaption><\/figure>\n

Lisa<\/strong>: I’m so thrilled for you. Having worked with you on your proposal and seen all you were willing to do to make your proposal, sample chapters, platform, promotion plans\u2014everything\u2014be compelling to agents and publishers, I knew you had he persistence and resilience to make things happen. You’ve put in a ton of work to get the word out there about On The Verge<\/em>. I’m sure that played a role in being discovered by Oprah. Do you know how they found you?<\/p>\n

Cara<\/strong>:\u00a0I have no idea.<\/p>\n

Lisa<\/strong>: I guess that’s kind of fitting. When you put in the work and keep stepping out in faith, you don’t have to worry about how things happen. You trust. And you still don’t know the mechanics behind it. Your shining, miraculous moments happen. That’s what matters. You do work hard though. How many hours do you put in a week on average to get the word out about your book?<\/p>\n

Cara<\/strong>:\u00a0Since my work is intertwined with the message in my book it\u2019s hard to pinpoint exactly when I\u2019m in pure book promotion mode. I am, however, pushing content out daily in the form of blogs, Vlogs, podcasts, videos and social media posts.<\/p>\n

Lisa<\/strong>: What activities have you participated in to promote On The Verge<\/em>?<\/p>\n

Cara<\/strong>:\u00a0My biggest promotional expense (and time burner) was creating a free app to support my book. I find it easier to suggest someone download my free app instead of asking them to buy my book. The most satisfying (and free) activity I participate in is my weekly podcast called On The Verge<\/a>. It\u2019s been a great platform to share my message, it\u2019s easy to promote, and I have a blast recording each episode.<\/p>\n

Lisa<\/strong>: I always encourage authors to develop a sustainable model for their book promotion efforts\u2014that there’s a business plan behind it. What activities are you doing that bring in income in addition to book sales?<\/p>\n

Cara<\/strong>:\u00a0In addition to running my business, Verge BodyMind<\/a>, I earn additional income teaching sports teams, schools, corporations and speaking at conferences.<\/p>\n

Lisa<\/strong>: What percentage of your time is spent on activities that bring in income like speaking, teaching or consulting and how do you see those activities also supporting book sales?<\/p>\n

Cara<\/strong>:\u00a0Everything I do supports book sales in some capacity. Last week I agreed to speak at a corporation for free which is something I don\u2019t often agree to as I make my living through teaching and speaking. After the talk the group asked to buy 75 copies of my book.<\/p>\n

Lisa<\/strong>: Wow, that’s terrific. What book promotion activities have seemed to have the biggest impact on book sales?<\/p>\n

Cara<\/strong>:\u00a0I saw a big jump in sales when the print versions of Mindful Magazine<\/em><\/a> and Oxygen Magazine reviewed my book. While it\u2019s challenging to get magazines to cover books, I\u2019m creating monthly bodymind video column for Mindful\u2019s digital version.<\/p>\n

\"bookLisa<\/strong>: What are some of your favorite ways to share the message of On The Verge?<\/em><\/p>\n

Cara<\/strong>:\u00a0I love the podcasts.<\/p>\n

Lisa<\/strong>: What activities have not really paid off or have taken too much time and energy for the effect they had?<\/p>\n

Cara<\/strong>:\u00a0During the launch of my book I said yes to every interview request regardless of the scope and size of the show. While doing so gave me valuable interview experience I don\u2019t think they provided much of a boost in book sales.<\/p>\n

Lisa<\/strong>: What advice do you have for authors who are just putting together a book marketing plan? When do you suggest starting? What should they do and not do?<\/p>\n

Cara<\/strong>:\u00a0Know your strengths and weaknesses. If you\u2019re a natural verbal communicator then look for ways to promote your book through live videos on social media or starting a podcast. If you\u2019re a natural writer then a blog may be how you promote your book. Whatever you choose to do, however, be consistent. It\u2019s the only way to build a platform that cares about your work.<\/p>\n

Lisa<\/strong>: Excellent advice. What are some of the biggest surprises in launching and marketing On The Verge<\/em>?<\/p>\n

Cara<\/strong>:\u00a0Those you think are going to be your greatest assets are not. Those you never considered would be able to support you will surprise you.<\/p>\n

Lisa<\/strong>: What are some of the things you’ve heard from readers about your book and its impact?<\/p>\n

Cara<\/strong>:\u00a0I heard from at least a dozen people that On The Verge<\/em> sits on their bedside table and provides support to them either upon waking or just before they fall asleep. This brings me incredible joy. I\u2019ve also heard from more than a few CEO\u2019s who have been inspired by my book.<\/p>\n

Lisa<\/strong>: Wow, that’s exciting when you think of the difference it can make in a company to have that kind of mindfulness and consciousness come from the top. What an impact your book can make! What else would you like our readers to know?<\/p>\n

Cara<\/strong>:\u00a0While writing On The Verge<\/em> was one of the most challenging periods of time in my life, I would do it again. I love what came through me during that time. I love the message of my book and if my words can help one person wake up, show up, and shine then it will have been worth the challenge.<\/p>\n

Lisa<\/strong>: Beautifully put. Any parting advice?<\/p>\n

Cara:\u00a0<\/strong>If you feel the impulse to share your story, just do it. Get it documented any way possible. Write your insights on a napkin, record them into your phone, take a quick video. Share your wisdom. The world needs you to.<\/p>\n

Cara Bradley, author of On The Verge: Wake Up, Show Up, and Shine<\/em> is an innovative leader of bodymind training, founder of the award-winning Verge BodyMind Center<\/a> and mental strength coach to CEOs, corporations, universities, and sports teams. You can find Cara\u2019s bodymind practices on her weekly podcast and free app both called On The Verge. For more info visit www.carabradley.net<\/a>. You can also follow and engage with\u00a0Cara on Twitter<\/a>, Facebook<\/a> and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I had the pleasure of working with Cara Bradley on her book proposal for On The Verge: Wake Up, Show Up and Shine and introducing her to her literary agent, Rita Rosenkranz, as well as her editor, Kelly Malone. In the process, I witnessed how willing Cara was to take my coaching, as well as…  Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":13771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,5],"tags":[51,1517,1785,1942,212],"class_list":{"0":"post-15212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-authors-platform","8":"category-book-publicity","9":"tag-book-promotion","10":"tag-cara-bradley","11":"tag-on-the-verge","12":"tag-oprah-network","13":"tag-rita-rosenkranz","14":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/15212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=15212"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/15212\/revisions"}],"predecessor-version":[{"id":278968,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/15212\/revisions\/278968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media\/13771"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=15212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=15212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=15212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}