{"id":14358,"date":"2016-09-06T05:32:15","date_gmt":"2016-09-06T10:32:15","guid":{"rendered":"http:\/\/lisatener.local\/?p=14358"},"modified":"2024-09-30T08:58:36","modified_gmt":"2024-09-30T12:58:36","slug":"twitter-authors-interview-rusty-shelton","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2016\/09\/twitter-authors-interview-rusty-shelton\/","title":{"rendered":"Twitter for Authors: An Interview with Rusty Shelton"},"content":{"rendered":"
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\"RustyTwitter for Authors? Here’s Your\u00a0Go-to Expert.<\/h2>\n

I first met Rusty Shelton<\/a>\u00a0before Twitter existed – for authors or anyone. We met when my book, The Ultimate Guide to Transforming Anger<\/em>\u00a0came out over a decade ago.<\/em> Rusty’s approach to book publicity was so far beyond anything else out there. And the personal attention he and his colleagues gave our book was far superior to the boilerplate template we received from other book publicists as we looked for someone we could trust with “our baby.”<\/p>\n

Throughout my career, Rusty and his companies, Shelton Interactive, Advantage Marketing, and now Zilker Media<\/a>, have guided me and supported my career in innumerable ways: from recommending me as a faculty member for Harvard Medical School’s publishing course\u00a0to\u00a0garnering\u00a0an invitation to guest post for Writer’s Digest <\/a>to advising me all along the way.<\/p>\n

His book, co-authored with Barbara Cave Henricks, Mastering the New Media Landscape<\/a> is a must-read for authors and entrepreneurs. You’ll find Rusty’s strategic perspective in every chapter. He has helped more books get on the New York Times Bestseller List<\/a> than any publicist or digital media strategist\u00a0I know.<\/p>\n

[bctt tweet=”What Twitter Can Do for Authors” username=”LisaTener”]<\/h2>\n

Lisa: Why is Twitter <\/a>such an important “space” for authors to be?<\/b><\/p>\n<\/div>\n

Rusty:\u00a0<\/strong>There is no better social platform to build intentional, outbound relationships with journalists, groups, conferences and other influencers. As counter-intuitive as it may seem, Twitter allows an author (when they approach it the right way) to get above the noise found in the media’s inbox and connect on a peer to peer level.<\/p>\n

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\"mstering<\/b><\/div>\n

Lisa: What kinds of big picture goals should authors have for Twitter? What can it do for them?<\/b><\/p>\n

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Rusty:\u00a0<\/strong> The primary goal of Twitter is to use it to build relationships with the following groups:<\/p>\n