{"id":14107,"date":"2016-06-10T19:40:13","date_gmt":"2016-06-11T00:40:13","guid":{"rendered":"http:\/\/lisatener.local\/?p=14107"},"modified":"2024-09-30T08:58:38","modified_gmt":"2024-09-30T12:58:38","slug":"writing-tips-connect-with-your-readers-away-inspire-instead","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2016\/06\/writing-tips-connect-with-your-readers-away-inspire-instead\/","title":{"rendered":"Connect with Your Readers and Avoid These 4 Phrases That Push Readers Away"},"content":{"rendered":"<figure id=\"attachment_14080\" aria-describedby=\"caption-attachment-14080\" style=\"width: 200px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14080 size-medium\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/SAJ_6136-1-e1464731610610-200x300.jpg\" alt=\"connect with your readers says Lisa Tener\" width=\"200\" height=\"300\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/SAJ_6136-1-e1464731610610-200x300.jpg 200w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/SAJ_6136-1-e1464731610610-100x150.jpg 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/SAJ_6136-1-e1464731610610.jpg 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-14080\" class=\"wp-caption-text\">Your Book Coach, Lisa Tener<\/figcaption><\/figure>\n<p>When you connect with your readers, your readers feel more motivated, your book has more impact\u00a0and you create loyal fans.<\/p>\n<p>Yet, most of us\u00a0have little idiosyncracies in our writing that can push readers away. The problem is that, if we are not aware of them, we can&#8217;t even see them to fix them.<\/p>\n<p>In this post, I share four common ways authors push their readers away so you can check for them in your writing, particularly when editing\u2014and repair the error\u2014to connect with your readers instead. I see these errors all the time in people writing books, so don&#8217;t feel embarrassed if you make these errors.<\/p>\n<p>The fixes are easy and they do the opposite. They draw your readers closer to you. They inspire your readers and strengthen your relationship with them.<\/p>\n<p>When you connect with your readers, you offer them an experience they want to continue and they will read your book, finish it, get the most out of it and recommend it to others.<\/p>\n<p>When you push them away, you may lose them forever. So, let&#8217;s empower you\u00a0and make sure that doesn&#8217;t happen.<\/p>\n<h2>[bctt tweet=&#8221;Attitudes and\u00a0Phrases\u00a0That Push Readers Away&#8221; username=&#8221;LisaTener&#8221;]<\/h2>\n<h3>#1 \u00a0The Flub: &#8220;Most of\u00a0you&#8230;&#8221; &#8220;Many of you&#8230;&#8221;<\/h3>\n<p>Example: Many of you\u00a0have trouble saying &#8220;no.&#8221;<\/p>\n<p>As you read a book, especially one that draws you in, don&#8217;t you feel as if the author is speaking directly to you?<\/p>\n<p>For most readers, there&#8217;s a conversation going on. When you write &#8220;you&#8221; the reader feels connected. As soon as you write &#8220;many of you&#8221; or &#8220;most of you&#8221; your reader is taken out of this experience and you create distance between you and your reader.<\/p>\n<h3>#1 \u00a0The Fix: Stick with &#8220;you.&#8221;<\/h3>\n<p>If you find yourself imagining\u00a0speaking to a large group of people, you&#8217;re on the wrong track. Imagine an intimate conversation between you and each individual reader.<\/p>\n<p>Example: If you&#8217;re like most people, you probably have trouble saying &#8220;no.&#8221;<\/p>\n<h3><strong>#2 The Flub: &#8220;I want&#8230;&#8221; &#8220;I want you to experience&#8230;&#8221; &#8220;I want you to change&#8230;&#8221;<\/strong><\/h3>\n<p>Example: I want you to love your hair.<\/p>\n<p>It&#8217;s not about you and what you want. &#8220;I want&#8230;&#8221; feels a bit pushy.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14059 size-medium\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-300x225.jpeg\" alt=\"writing to connect with your reader\" width=\"300\" height=\"225\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-300x225.jpeg 300w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-1024x768.jpeg 1024w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-150x113.jpeg 150w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-768x576.jpeg 768w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-1536x1152.jpeg 1536w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-2048x1536.jpeg 2048w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-100x75.jpeg 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/05\/writing-journal-color-e1464731735110-640x480.jpeg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>#2 \u00a0The Fix: Think like your reader.<\/strong><\/h3>\n<p>Instead, think of what the reader wants. Offer the benefits of a particular behavior.<\/p>\n<p>Example: With the right hair products, you can spend as little as ten minutes a day on your hair, receive compliments on a daily basis, and enjoy your curly tresses.<\/p>\n<p>Much more inspiring and motivating, right?<\/p>\n<h3>#3 \u00a0 The Flub: &#8220;You must&#8230;&#8221; \u00a0&#8220;You need to&#8230;&#8221;<\/h3>\n<p>Example: You need to\u00a0stop thinking about him.<\/p>\n<p>Ooh. This one&#8217;s even pushier than &#8220;I want&#8230;&#8221; You probably don&#8217;t like being told what you need to do. I know I don&#8217;t.<\/p>\n<h3>#3 \u00a0The Fix: Inspire with possibilities.<\/h3>\n<p>Example: Once you learn to stop thinking about him, you&#8217;ll be back in the driver&#8217;s seat of your life. Rather than obsessing about him, you&#8217;ll be able to enjoy time spent with friends, alone and in nature.<\/p>\n<p>I will say, in a somewhat humorous tone, it is possible that the phrase &#8220;You need to&#8230;&#8221; will work\u2014in moderation. When in doubt, ask your beta readers.<\/p>\n<h3><strong>#4 \u00a0 The Flub: &#8220;You [do x]&#8221; &#8220;You [think x]&#8221; <\/strong><\/h3>\n<p>Example: You eat too much fat.<\/p>\n<p>I&#8217;m guessing you don&#8217;t like when someone makes assumptions about you. Assumptions turn off most readers, especially if the assumption isn&#8217;t true.<\/p>\n<p>In addition, we can&#8217;t know whether our\u00a0assumptions about our\u00a0readers are true.<\/p>\n<p>There&#8217;s no\u00a0need to make assumptions about your readers to make your point. The following phrases offer respectful and comfortable alternatives.<\/p>\n<h3><strong>#4 \u00a0The Fix: &#8220;You may&#8230;&#8221; &#8220;Perhaps you&#8230;&#8221; &#8220;Do you&#8230;?&#8221; &#8220;Many people&#8230;&#8221;<\/strong><\/h3>\n<p>Example: If you are like x% of Americans, you eat way too much fat.<\/p>\n<p>Another example: Perhaps you, like many Americans, eat too much fat.<\/p>\n<h2>[bctt tweet=&#8221;How to Connect With Your Readers&#8221; username=&#8221;LisaTener&#8221;]<\/h2>\n<figure id=\"attachment_14110\" aria-describedby=\"caption-attachment-14110\" style=\"width: 225px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14110\" src=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/lisa-eyes-closed-225x300.jpg\" alt=\"connect with your readers through imagination\" width=\"225\" height=\"300\" srcset=\"https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/lisa-eyes-closed-225x300.jpg 225w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/lisa-eyes-closed-113x150.jpg 113w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/lisa-eyes-closed-100x133.jpg 100w, https:\/\/jodieburdette.net\/lisatener\/wp-content\/uploads\/2016\/06\/lisa-eyes-closed.jpg 603w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-14110\" class=\"wp-caption-text\">Close your eyes and imagine a reader. Then write to that reader, still picturing the person in your mind&#8217;s eye.<\/figcaption><\/figure>\n<p>One of the easiest ways to connect with your\u00a0readers is to imagine one particular person you are writing to. It can be a real person or someone you imagine. Each time you sit down to write, imagine the person and write as if it is a conversation.<\/p>\n<p>The result? Your readers will feel as if you are speaking directly to them\u2014each and every one.<\/p>\n<p>Here are <a href=\"https:\/\/jodieburdette.net\/lisatener\/2015\/09\/writing-tips\/\">3 Super Tips to Rock Your Writing<\/a>, two of which go beyond the discussion in today&#8217;s post. And here are some more tips from me and seven other authors for <a href=\"https:\/\/jodieburdette.net\/lisatener\/2014\/09\/find-writing-voice-tips-writing-self-help-books-memoir\/\">finding your voice<\/a>\u00a0for self-help and memoir authors.<\/p>\n<p>As a reader, what phrases jolt you out of a cozy conversation with an author? What do some authors do that create distance?<\/p>\n<p>How do you personally connect with your readers on the page?<\/p>\n<p>Please share your comments and ideas below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you connect with your readers, your readers feel more motivated, your book has more impact\u00a0and you create loyal fans. Yet, most of us\u00a0have little idiosyncracies in our writing that can push readers away. The problem is that, if we are not aware of them, we can&#8217;t even see them to fix them. In this&#8230;<a class=\"more-link\" href=\"https:\/\/jodieburdette.net\/lisatener\/2016\/06\/writing-tips-connect-with-your-readers-away-inspire-instead\/\"><em>&nbsp; Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":14059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1,24,42],"tags":[1830,1831,1046],"class_list":{"0":"post-14107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-more","8":"category-writing","9":"category-writing-secrets","10":"tag-connect-with-your-readers","11":"tag-push-readers-away","12":"tag-writing-tips","13":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/14107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=14107"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/14107\/revisions"}],"predecessor-version":[{"id":279017,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/14107\/revisions\/279017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media\/14059"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=14107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=14107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=14107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}