{"id":12435,"date":"2015-04-15T06:53:15","date_gmt":"2015-04-15T11:53:15","guid":{"rendered":"http:\/\/lisatener.local\/?p=12435"},"modified":"2024-09-30T08:58:50","modified_gmt":"2024-09-30T12:58:50","slug":"social-media-tips-from-harvard-medical-schools-leadership-and-publishing-course","status":"publish","type":"post","link":"https:\/\/jodieburdette.net\/lisatener\/2015\/04\/social-media-tips-from-harvard-medical-schools-leadership-and-publishing-course\/","title":{"rendered":"Social Media Tips from Harvard Medical School’s Leadership and Publishing Course"},"content":{"rendered":"
\"Rusty
Retro Shot: Rusty Shelton and me at the Harvard Course in 2011.<\/figcaption><\/figure>\n

I spent a few days in Boston last week for Harvard Medical School’s CME leadership and publishing course. When I wasn’t teaching workshops, I spent most of my time meeting course participants and helping them clarify their book concepts and publishing strategies.<\/p>\n

However, I managed to squeeze in a few of the panels and presentations where I learned how much even a publishing insider can learn in this rapidly changing arena. Here are a few social media tips\u00a0that served as\u00a0helpful reminders\u2014as well as\u00a0a new website tip I picked up from Rusty Shelton:<\/p>\n

One of\u00a0Rusty Shelton’s social media tips: Google <\/a>your name and see what comes up. “Your brand is what Google says it is.” [Click to Tweet This<\/a>] Rusty asks, “Are you leaving that first impression for others to make?” Imagine a New York Times<\/a> columnist searching for your name. “Would they find you? Would they be able to contact you on deadline?”<\/p>\n

Of course, the advanced version of this is not just being searchable by name but by the keywords a journalist may search under. Rusty shared that four of the five most recent instances of his authors being on national TV were from a producer calling after finding the author in a keyword search on Google.<\/p>\n

Rusty’s talk made me rethink the idea of having a contact form<\/a>, which I used to prevent spam. \u00a0Rusty’s point is that you want to make it as easy as possible for journalists considering you as a news source. A contact form adds an extra step. A clearly visible e-mail and phone number work best. We certainly don’t want to turn away the media!<\/p>\n","protected":false},"excerpt":{"rendered":"

I spent a few days in Boston last week for Harvard Medical School’s CME leadership and publishing course. When I wasn’t teaching workshops, I spent most of my time meeting course participants and helping them clarify their book concepts and publishing strategies. However, I managed to squeeze in a few of the panels and presentations…  Read more<\/em><\/a><\/p>\n","protected":false},"author":2,"featured_media":12446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[167,168],"tags":[44,139,1619],"class_list":{"0":"post-12435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-2","8":"category-social-media-for-authors","9":"tag-harvard-medical-school-publishing-course","10":"tag-rusty-shelton","11":"tag-social-media-tips","12":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/12435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/comments?post=12435"}],"version-history":[{"count":1,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/12435\/revisions"}],"predecessor-version":[{"id":279087,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/posts\/12435\/revisions\/279087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media\/12446"}],"wp:attachment":[{"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/media?parent=12435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/categories?post=12435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodieburdette.net\/lisatener\/wp-json\/wp\/v2\/tags?post=12435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}